As a fashion buyer you want more than just watching the models walk up and down the runways. The buyers need to touch the clothes, they need prices, fabrics used, etc. The sooner that information is available to them the better they can tell their fashion stories to the customers.
This is where trade shows come in, Coterie to be specific. For the buyers, fashion editors, and students that couldn’t attend the fashion shows, the trade show gives them up close and personal access without the glitz and glamour.
After fashion week the serious work begins for the designers and buyers.
This video shows you what a visit to Coterie can be. My co-worker, Isidoro, and myself spent last Monday morning getting a glimpse of what our favorite designers created, visited old friends and previewed what we’ll be wearing come next fall!
With snow and the bitter cold in New York, we Yankees always find a way to show what we have hidden under our heavy coats. Making sure that whatever we wear over, under and with our outerwear, are standout pieces and not to be messed with.
The fashion week torch which burned brightly in New York last week, has since been given to London allowing us to continue our droll fest and make our wish lists for Fall 2010 fashionable pieces even longer.
What did we take away from the city that sets the pace for the other fashion capitals around the world?
Velvet Dreams: It will come in pants, leggings, jackets and dresses. Pairing your velvet piece with the right jacket and shoes prevents you from standing out in the wrong way.
Shine Sir Lot: Putting the shine in the clothes gives us a different version of bling that we can love and afford.
Living A Longer Life: Maxi Dresses are back. But for the colder days, adding a sweater, jacket and boots makes them Fall friendly.
One Sided Focus: Try to keep on your good side will make you happier and sexier.
A new trend of watching fashion is “live Streaming.” This allows designers, especially emerging ones to show their creations to the greatest audience out there, you! The hottest one was William Rast.
New York Fashion Week will be over soon, and we survived this first lap of the Fall 2010 collections even with all the snow and freezing tempertures. From what I’ve seen, we’ve layer it up pretty well and in our own unique way. This is something that we do well with the right coat and boots, but what about accessories? In this case ,bigger is better because you should have to stand out with what you wear around your necks along with the overcoats and hats.
All of the pieces featured on this page plus many more “statement makers” are available on CoutureCandy.com
Staying ahead and creating trends, isn’t that what fashion is all about? Well the latest trend that should have most people pleased is the new way to see the shows during fashion week.
The numbers have increased since last year for the amount of designers giving us immediate access by photographs online after a show and live streaming their collection(s). This works great for some fashion editors who hate rushing to several shows in one day or others waiting for hours just to see a fashion preview that lasts less than 2o minutes.
William Rastis using the web to their advantage by “live streaming” theirFall 2010 show Wednesday 02/17/10 at 7pm. Front row seat on the couch while wearing, what you want no complaints here! Cutting cost anyway you can is smart.
For emerging fashion designers, spending money for a fashion show is a luxury they cannot afford. Designers like Barbara Tfank, Chris Benz& Kimberly Ovitz gave us photos via Style.com, saving themselves thousands of dollars, and showing their creations to the consumers and fashion lovers directly.
This form of showcasing one’s collections opens it up to a bigger audience which should help with marketing and sales.
When the creative wheels start turning, cyberspace is limitless! Why not give us a fashion show longer than 20 minutes or a mini movie?
In a recession we creative people always have to think of ways to keep the fashion innovative, exciting, ongoing and the money flowing!!
NYC is where the trends start, we’re suppose to give London, Milan and Paris reasons to get nervous and revamp their fashion collections because This City sets the bar high. I know we’re feeling the recession in NYC, but isn’t that a reason to step up and create pieces that will make us WANT to buy a dress that $500?
Somehow New York based designers got lazy and gave us safe pieces that really didn’t have any “double take” factor to them. Bright colors could barely be found and designers were being selfish with prints and daring silhouettes. The bar was put down, giving London the responsibility of pushing it back up.
It started with Duro Olowu and Erdem who hits you with prints and bright colors with makes you wish that you could buy their pieces now. My fashion high started and seeing Burberry Prorsum’s collection just made it tough to stop looking. Draping a trench, “what the…”, my fashion brethren, you know what that is?! New York was quickly forgotten and London’s designers showed us that their sleepy city should not be taken for granted.
Before the end of this week, we’ll see if Milan will keep this spring fix going and if Paris will finalize the trends we should look forward to.
We’re already halfway through New York Fashion Week for Spring ’10 and the trends are started to make their presence know to us from the talented designers, but there is one in particular, I hope doesn’t become a hit.
For most of us, bringing attention to our hips is a big no no, so I don’t understand why Preen would make pieces like this for women to wear?
We understand that some designers are always thinking outside the box, and they want their garments to be forms of walking art, but at the same time, shouldn’t these pieces of art be pleasing to the consumer?
As much as we glamorize fashion, most importantly it is a business. You have to be able to sell your products and if the people don’t like your art, no money is made…. you can guess where this goes.
This is a true example where the artist/designer forgets how to make the creations and his/her business side merge to make a happy home.
Designers of today,tomorrow and next week, you only get about 15 minutes to sell the creations you’ve slaved over for months and spent thousands of dollars on, don’t waste a minute on something that most likely will not sell, especially in these economic times. Know your customer and make sure she feels great in your clothes, not wondering about if she is a hippy one.
Fashion is my first love, there is no denying that and my mother has photos to prove it.
It only seem fair that I take some time to focus on the Spring’08 Collections that we will be seeing from New York, London, Milan and Paris in the coming weeks. This is like Christmas for fashion lovers, we get to see whats coming next year, and put our favorites on wish lists.
Let me get started with mine.
Friday was the first day for New York’s Fashion Week. In the past 3 days days only one label has stood out thus far, Threeasfour. I’m use to seeing very avante-garde, structured pieces from the three designers that are behind the label. Their Spring’09 collection showed us something new. Light weight layers, beautiful prints, and body hugging silhouettes are not what we’re use too from them, but Threeasfour managed to make these looks unmistakably theirs. Take a peek.