As a fashion buyer you want more than just watching the models walk up and down the runways. The buyers need to touch the clothes, they need prices, fabrics used, etc. The sooner that information is available to them the better they can tell their fashion stories to the customers.
This is where trade shows come in, Coterie to be specific. For the buyers, fashion editors, and students that couldn’t attend the fashion shows, the trade show gives them up close and personal access without the glitz and glamour.
After the serious work begins for the designers and buyers.
This video shows you what a visit to Coterie can be. My co-worker, Isidoro, and myself spent last Monday morning getting a glimpse of what our favorite designers created, visited old friends and previewed what we’ll be wearing come next fall!
I would say it was a morning well spent!